Research driven design campaign using OOH media in response to an RFP from UK mobile phone network company “giffgaff”. The goal is to show the public that the company, whose name means ‘mutual giving’, cares about giving back to communities and the environment. My solution is to propose a partnership with Sixth Street Community Center in New York City. A key topic giffgaff advocates for is recycling old phones as a means of sustainability. The community center would act as a drop off spot for giffgaff to recycle phones, in exchange, giffgaff will give free wifi and access to technology for those who do not have access.
Written proposal in response to the creative brief from giffgaff.
